A new study from Parks Associates finds that over half of U.S. broadband households want to be able to scan barcodes for product price and promotional information on their next mobile phone. “Mobile Payment—Stepping into Uncharted Territory,” a new whitepaper released ahead of this week’s GSMA Mobile World Congress, also reports that 37% of U.S. mobile phone owners are intrigued with the possibility of mobile payments. The study goes on to say that mobile payment technologies processed over $10 billion in transactions in 2011 in the North American market alone, a number that should continue to grow in the near future.
For more, go to http://www.parksassociates.com/blog/article/parks-pr2012-mobilepayment

