Women’s Digital Media Activities Surge in 2011

Women’s digital media habits overtook men’s last year, according to Parks Associates. The firm’s new report, “Consumer Decision Process,” finds that women share more content online and download more movies and music, and also notes that women are 73% more likely than men to have watched a full-length TV show online in the past 30 days.

Parks also found that women have higher purchase intentions for almost all popular mobile devices, with one-fifth of women surveyed planning to purchase a laptop or a smartphone. As a result, women’s gaming activity increased overall: women are 40% more likely than men to play games on Facebook, and they have dramatically increased their activity on gaming consoles.


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