Parks: “The Data-driven Video Discovery Evolution”

With their latest whitepaper release, “The Data-driven Video Discovery Evolution,” Parks Associates examines the state of the fragmented online video experience. From content owners to service providers to electronics manufacturers, entire industries will be affected by the ability of consumers to access the videos they want to watch, interactively and in a converged and personalized manner. Brand erosion, reduced advertising revenue, and crumbling user loyalty could be among the pitfalls facing industry players as consumers’ options increase. Among the main solutions offered by Parks: effective search and recommendation services that can create a more personalized and revenue-enhancing experience.


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