In a new report from Pew Internet, the firm found than more than half of adult cell phone owners used their mobile device during 2011 holiday store visits to assist them in purchasing decisions. The report, “The Rise of In-Store Mobile Commerce,” also found that during the 30-day period before and after Christmas:
- 38% of cell phone owners made calls to friends for shopping advice
- 24% of cell phone owners used their cell phone to connect online and seek out reviews of a product they were considering buying
- 22% of cell phone owners used their cell phones to connect online and compare prices for a product they were considering buying
In total, 52% of cell phone owners used their device for some kind of shopping advice during the last holiday season, with one-third going online for additional information–either product reviews or pricing comparisons.
To read this report, see http://pewresearch.org/pubs/2183/mobile-commerce-cell-phones-product-reviews-prices