Mobile Adoption and Mobile Content Form Virtuous Circle

As more and more consumers purchase and then use their mobile devices (particularly tablets, smartphones, and e-readers), the amount of content available for the devices surges, which in turn convinces more consumers to purchase additional devices. Thus, the virtuous circle of mobile tech and online content (which includes video, social media, games, and periodicals) continues. eMarketer, according to their research, sees tablet, e-reader, and smartphone use continuing to rise for the forseeable future, and predicts that the most successful companies in this space will be those that offer the “whole widget”: hardware, software, content, and social integration. Similarly, the successful marketer will know how to deliver the best possible experience over the entire breadth of each platform.

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