New survey statistics have found that Facebook use has drawn ahead of television watching during working hours. According to the Frank M. Magid Associates Generation Strategies study, all age groups except “boomers” (those aged 47-65) are now accessing the social network more often than watching television during the 9am – 5pm daily time period. For marketing firms looking to test the social media advertising waters, daytime appears to be prime time for a wide swath of Facebook users. By evening hours, however, online activity ebbs as television viewership rises. Even so, a significant percentage of the survey respondents said they still check Facebook during the evening.
For more information, see http://www.emarketer.com/Article.aspx?R=1008657