SureWest Communications has upgraded its video-on-demand software to allow subscribers of its IPTV service to watch select Warner Bros. movies on demand, then buy the DVD or Blu-ray disc for home delivery. Initially, the service will only be available in the Kansas City market. The company, which is the first pay-TV distributor to deploy the year-old service, said it will also allow subscribers to navigate VOD faster and reduce program launch time. The service also includes a set-top application, user interface customization, and fully managed back-end order fulfillment, and subscribers may be able to order DVDs in the Blu-ray format.
For additional coverage, see http://www.fierceiptv.com/story/surewest-launches-watch-buy-video-service-kansas-city/2011-09-20?utm_medium=nl&utm_source=internal