Are Older Internet Users Leveraging the Social Network?

According to a new survey by Pew Internet, 65% of adult Internet users utilize one of the popular social networking sites (Facebook, MySpace, LinkedIn, etc.). This is the first time that Pew Internet found that more than 50% of adults make use of social networking sites and tools. The firm also discovered that while 61% of adult Internet users under 30 visit social networking sites on a daily basis, only 32% of “Boomer” users (50 – 64 years of age) make daily use of these sites. The latter figure, however, is a 60% increase from 2010. Furthermore, Pew found that most social networking users consider their social networking experiences online as “good,” and repeatedly described these experiences as “fun,” “great,” “interesting,” and “convenient.” Superlative descriptors such as “astounding,” “necessity,” and “empowering” were less common, however.

 

To learn more, go to http://www.pewinternet.org/Reports/2011/Social-Networking-Sites.aspx?src=prc-headline