We’re Not Watching TV the Way We Used To

A trio of reports concerning the viewing habits of the modern American family were released recently. The breakdown, as follows:
The first, a study by Yahoo, tracked viewers habits by time period during the day. They found that online viewing remained steady during the primetime evening hours in 2011, reversing an older trend that showed online viewers abandoning their gadgets during the 6-10 p.m. time frame, suggesting that, perhaps, the idea of cord-cutting, once far-fetched, may not be that far off for a majority of consumers.
Meanwhile, eMarketer finds that social media is changing the way we watch and comment on television shows. With viewers (particularly younger viewers) increasingly using Facebook and Twitter to broadcast their opinions before, during, and after a show airs, networks have begun to exploit this audience segment by displaying hash tags onscreen and encouraging performers to live-tweet.
Finally, the Leichtman Research Group released new consumer research study, “Cable, DBS, & Telcos: Competing for Customers 2011.” Among the study’s findings:
• 12% of non-subscribers paid to subscribe to a service in the past year
• Multi-channel video subscribers with annual household incomes over $75,000 spend 17% more per month than households with incomes under $30,000
• Average monthly multi-video service spending per household: $73.35
For more, see http://techcrunch.com/2011/06/29/online-video-shift-primetim/Also, see http://www.emarketer.com/Article.aspx?R=1008468And http://www.leichtmanresearch.com/press/062311release.html