Tablets, E-book Reader Sales Surge at End of 2011

Sales of tablet computers and e-book readers escalated during the 2011 holiday season, resulting in the share of adults who own at least one of the devices to rise from 10% to 19%. These results are based on a pre-holiday survey conducted among people age 16 and older between Nov. 16 and Dec. 21, and two surveys of adults age 18 and older administered in January 2012. The findings are notable, since during the period from mid-2011 into the autumn of the year, tablets and e-book ownership levels remained flat. It took the holiday season, along with lower-priced tablets such as Amazon’s Kindle Fire and Barnes and Noble’s Nook, to spur sales.


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