No. 1 Bandwidth User: Netflix

A couple of firsts occurred recently, both having to do with Netflix. First, the streaming and DVD-rent-and-mail company became the largest single consumer of Internet tubage in the world, its user accounts slurping up almost 25% of all domestic broadband traffic. Second, for perhaps the first time, paid content has surpassed free content in terms of web usage. What this portends for the future of entertainment, the Internet, and all of the pieces in between is anybody’s guess, but it sure looks like ISPs will have as big a say in it as anybody else. For a more in-depth look at this phenomenon, see our recent white paper, “The Rise of Netflix and Its Impact on Broadband.”

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