TDG Sees “TV Everywhere” In Heavy Use by 2016

To defend against over-the-top (OTT) broadband video services like Netflix and Hulu Plus, incumbent PayTV operators are launching “TV Everywhere” or “TVE” services. These services allow subscribers to access the same channels they enjoy at home on their mobile devices. According to TDG’s latest analysis, by 2016 more than 30 million households will use operator-provided TVE services to access their favorite video programs on their devices. As for TVE market dynamics, some major content providers may go it alone and sell direct-to-consumer (that is, without operator sanction), while others will attempt to extend existing carriage agreements to cover net-connected devices.


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