3D Still Not Beloved by Consumers

Although the marketing push for 3DTV ramped up considerably this year, it seems that consumers were able to ignore that 3D siren song. Why? A number of reasons, most likely. The tech behind 3D is still more expensive (even with the recent price drops), the content is pretty limited, and the glasses are a non-starter. As Retrovo discovered while mining for new data, one third of shoppers polled were planning to buy a new HDTV in the coming year, but of these, only a small fraction were looking to pick up a 3DTV. Retrovo suspects that once blockbuster events like the Super Bowl or the Academy Awards go 3D, the momentum may shift, but even then, it’s no sure thing.

For additional info, see http://www.broadbandreports.com/shownews/Sorry-Consumers-Still-Dont-Like-3DTV-116903