According to Strategy Analytics’s latest study, “Taking LTE to Market: LTE Marketing Messages and Pricing Approaches,” leading mobile operators are working hard on their marketing and pricing to showcase their LTE services. With 75% of smartphone users attracted by faster speeds, mobile operators who are looking to offer new LTE handsets are honing their marketing messages and pricing tiers. Strategy Analytics has seen a range of pricing approaches, including introductory price discounts to encourage users to upgrade to 4G, and bundling larger data allocations with higher speeds in premium tiers. The report notes that nearly 75% of smartphone owners agree that a faster wireless network makes an operator or handset more attractive.
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