TV Everywhere Finds Favor with Consumers

Parks Associates released a new study recently that found that 15% to 30% of broadband households in North America and Western Europe are interested in “TV Everywhere” solutions. The new study, titled “Digital Video: Three Screens and Beyond,” discovered that among the countries surveyed, the UK has the highest level of interest in a “TV Everywhere” application. Meanwhile, in the United States, Netflix Watch Instantly is having a major impact on TV viewing trends, with 22% of all broadband households using the service. The study goes on to explain how providers can leverage TV Everywhere to increase net additions and entice pay-TV subscribers to consolidate mobile phone and Internet services.

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