Parks Associates released a new study recently that found that 15% to 30% of broadband households in North America and Western Europe are interested in “TV Everywhere” solutions. The new study, titled “Digital Video: Three Screens and Beyond,” discovered that among the countries surveyed, the UK has the highest level of interest in a “TV Everywhere” application. Meanwhile, in the United States, Netflix Watch Instantly is having a major impact on TV viewing trends, with 22% of all broadband households using the service. The study goes on to explain how providers can leverage TV Everywhere to increase net additions and entice pay-TV subscribers to consolidate mobile phone and Internet services.
For more, go to http://www.parksassociates.com/blog/article/parks-pr2011-dv3