SureWest Offers “Watch-and-Buy” Upgrade in Kansas City

SureWest Communications has upgraded its video-on-demand software to allow subscribers of its IPTV service to watch select Warner Bros. movies on demand, then buy the DVD or Blu-ray disc for home delivery. Initially, the service will only be available in the Kansas City market. The company,  which is the first pay-TV distributor to deploy the year-old service, said it will also allow subscribers to navigate VOD faster and reduce program launch time. The service also includes a set-top application, user interface customization, and fully managed back-end order fulfillment, and subscribers may be able to order DVDs in the Blu-ray format.

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