Do you have a 4G smartphone? Do you even know what 4G means? According to a recent Nielsen survey, while 83% of respondents were aware of the term “4G,” nearly half have no idea what it stands for. Even among those consumers who understand what 4G is, a significant number believe the performance gains of 4G aren’t worth the cost. In another survey, this one by Retrovo, a third of iPhone 4 owners believe that their devices are 4G, simply because of the name. All of this leaves marketers with a lot of work to do in educating the populace about exactly what 4G is and how powerful the technology can be. Of course, having a new generation network technology that promises a huge increase in speed might be an exercise in futility when faced with operators such as AT&T and Verizon, who are eliminating unlimited bandwidth access and imposing up to $10 a gigabyte overage fees. Owning a Ferarri is much less fun when all the roads have 30 mph speed limits.
For additional coverage, see http://www.broadbandreports.com/shownews/Shock-Consumers-Incredibly-Confused-By-4G-Term-115537