Is Netflix Pushing Its Customers Into the Future?

As you’ve no doubt heard by now, Netflix raised their prices for their mailed-DVD/video streaming combo service from $9.99 a month to $15.98 a month. The 60% increase has set off a consumer firestorm, with massive numbers of Netflix customers threatening to quit one or more of the company’s services (44% of those surveyed by The Diffusion Group responded that they would probably cancel the DVD-by-mail service, 34% would cancel the streaming service, and 37% were looking to cancel their Netflix subscription altogether). Howerver, according to most pundits, Netflix is taking this tack to steer more users to streaming-only options, which the company sees as the direction it wants to take in the future.


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