The good news for cable operators: more subscribers asked about lower-cost bundles in the first quarter of 2011, compared to the first quarter of 2010, to the tune of a 3% increase. This suggests that users are still interested in cable subscriptions, as well as triple-play bundles (voice, video, and data), which is an encouraging trend. The flip side, of course, is that those subscribers are looking to spend less on monthly cable bills by switching to lower-cost bundles. Centris, the research company that uncovered this data, also found that subscribers from some of the largest cable operators, such as AT&T, Verizon, and Cox, expect to save more than those with other service providers.
To learn more, go to http://www.fiercecable.com/story/good-news-bad-news-bundles-attracting-pay-tv-subscribers/2011-06-28?utm_medium=nl&utm_source=internal
Also, see our white paper, “Leveraging Applications to Improve Retention and Increase ARPU” (pdf): http://www.actiontec.com/products/datasheets/AppsimproveARPU_whitepaper.pdf