Sales of mobile broadband devices, including cellular USB modems, mobile hotspot devices, and PC cards, grew by 15% in 2011, continuing to build on several years of strong growth. The increase was propelled by the need for constant connectivity, emerging LTE networks, and sales of tablets and other CE devices. This according to Strategy Analytics’ recently released report, “Mobile Broadband Devices: OEM Competitive Market Analysis Shipments and Revenue for Embedded and External Modems.” Other highlights:
- While mobile broadband device sales rose, highly competitive pricing driven by the major Chinese OEMs resulted in significantly lower Average Selling Prices (ASP) in 2011.
- Chinese vendors Huawei and ZTE continued to dominate the market in 2011, increasing their combined market share to more than 80%.
- Global cellular hotspot routers provided major growth opportunities for top OEMs, especially in the United States.
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