According to leading broadband analyst firm Point Topic, global IPTV subscriptions advanced toward 60 million at the end of 2011, with the last yearly quarter witnessing the biggest three-month increase to date. These figures were taken from Point Topic’s “Internet Video and Voice” service, which provides a comprehensive view of global Internet video and voice markets. IPTV as a service is crucial to operators, as it is the “stickiest” of residential services and a necessity for most ISPs, while also offering the best current opportunity of increasing revenue. Point Topic believes that as margins from bare-bones broadband get ever smaller, the future for operators lies in value-added services.
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